Cable Startup Layer3 TV Launches in L.A.
by Natalie Jarvey
Cable startup Layer3TV is making its biggest move yet. The company, which offers broadband-provided access to a traditional bundle of live television programming, has turned on its service in Los Angeles. It’s the Denver-based company’s largest expansion to date, after rolling out its service in smaller markets including Chicago and Washington, D.C. Layer3’s coverage area in Los Angeles extends north to Malibu, east to Pasadena and south to Newport Beach. The company is offering over 250 channels, including more than 200 in HD — a big selling point for the company as it competes with traditional cable rivals such as Comcast and Spectrum. Los Angeles, says Layer3 CEO Jeff Binder, “is the epicenter of entertainment.” He calls it an “extraordinary opportunity” to bring the company’s package of 4K and HD programming to the region. Founded in 2013 by cable and media veterans, Layer3 spent several years building out its technology and negotiating content deals before embarking on a nationwide rollout last fall. Plans start at $89 a month, with the option to add channels like HBO, Showtime and Epix for an additional cost. In addition to promoting its HD channels, Layer3 also offers no binding contracts, 24/7 customer support, a DVR that records up to eight shows at a time, access to a library of on-demand programming and a user interface designed to feel more like Netflix than Xfinity. But the company is facing more competition than it did when its founders started out on their plan to reinvent cable for a new generation. Since then, tech companies and traditional media conglomerates have begun releasing their own streaming-based live TV services, among them Sling TV, PlayStation Vue, DirecTV Now, YouTube TV and, soon, a Hulu service.
Source: Cable Startup Layer3 TV Launches in L.A. (Exclusive) | Hollywood Reporter